April 23, 2003

CROSSOVER DRIBBLE: During tonight's coverage

CROSSOVER DRIBBLE: During tonight's coverage of the NBA playoffs on TNT, the network attempted to, I guess, kill two birds with one stone by running a combined promo for its two most valuable properties, basketball and "Law & Order" re-runs. In the ad, L&O star Jerry Orbach (in full character as Det. Briscoe) interrupts an outdoor pickup game by placing one of the players under arrest. Now the players in the commercial were actors and not actual NBA players, but how funny would it have been if the NBA had actually allowed a real player (say, Allen Iverson, Jason Kidd, Jayson Williams, the entire roster of the Portland Trail Blazers, etc.) to portray the arrestee? I guess that's the problem when the network's two top shows are an image-conscious sports league, and a TV show about criminals being arrested and prosecuted.

Posted by Stephen Silver at April 23, 2003 02:05 AM
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