November 12, 2002


Y TO THE IZZO, D TO THE IZZA: Am I the only one who finds these new ads for the "Star Wars: Attack of the Clones" DVD, featuring the slogan "Who Da Man? Yoda Man!," downright embarrassing? I mean, wasn't there once a time when "Star Wars" occupied a special place in the hearts of its fans, the kind of people who downloaded ten different versions of the "Clones" commercials and bought a $10 ticket to "Meet Joe Black" just to see the "Phantom Menace" trailer? And didn't George Lucas once have complete control of the franchise, right down to approval of every toy and every frame of every advertisement? How in the world did he let his movie be marketed with a slogan as numbingly lame as "Who da man/Yoda man?" I thought this franchise was supposed to be special- this is the sort of tagline I'd expect for a sequel to "Pootie Tang," not "Star Wars."
I think "Yoda man" represents a watershed moment- we don't have to wait for Episode III, because we finally have the offiicial word that George Lucas has thrown up his hands and decided he no longer cares what happens to "Star Wars." He may be the only filmmaker in the world capable of giving "gravitas" to a talking puppet, but first George giveth then George taketh away- after all those years building up Yoda's good name, how can we take the Jedi Master seriously again after such a cringe-inducing display?
I mean, even Weird Al Yankovic came up with a whittier "Yoda" jingle than that. And come to think of it, he told "Phantom Menace" better than Lucas did too. Maybe Al should direct Episode III- we all know he's capable of making a cinematic classic.

Posted by Stephen Silver at November 12, 2002 01:48 AM

Yoda man is teh roxorz!!11!1!!1!one

Posted by: at September 29, 2004 06:52 PM
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