TWO 30-SECOND TRAILERS GO 'ROUND THE OUTSIDE: The New York Times Magazine has a fascinating look at what I do: movie trailer marketing, and specifically the campaign for the upcoming Mel Gibson movie "Signs." The article details the movie's multi-trailer campaign- all versions that my company has itself test-marketed. I don't link to the Times often, but this one is worth it.
Posted by Stephen Silver at July 28, 2002 10:57 PM