January 06, 2005

Someone in Hollywood's Got the Right Idea

Grace Hill Media, the marketing company behind the new Dennis Quaid/Scarlett Johannson/Topher Grace movie "In Good Company," have initiated an innovative marketing campaign in which they're inviting bloggers to see the movie for free, provided they agree to blog about it. This is a brilliant idea, and should help create tons of word-of-mouth for the film.

Thanks to Hugh Hewitt, through whom I discovered this.

Posted by Stephen Silver at January 6, 2005 06:03 PM

If I hadn't already seen it I would love to take them up on that idea... In fact I'd start a blog just to see it.
I rather enjoyed t. I say take them up on the offer.

Posted by: Dan SIchel at January 9, 2005 09:00 PM
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