January 07, 2005

Breakin’ the Census, Breakin’ the Census

From Ken Summers we learn of Bevis Lake, a body of water 25 miles Northeast of Seattle, which has appeared on Census Bureau records as “Butthead Lake”- likely the result of some low-level bureau employee with both chutzpah and a sense of humor.

Heh heh, cool.

But that’s nothing compared to this: researching a story at work the other day about a recent corporate shakeup at Mitsubishi, I learned that that company’s senior vice president of marketing, until two months ago, was a man named Ian Beavis. But even better than that,

During Beavis's reign, Mitsubishi's creative veered from the emotional "Wake Up and Drive" campaign, what Beavis called a "rock video" orientation, to more rational product and performance specifics.
Yes, a man named Beavis rejected an ad campaign because it reminded him of rock videos. I’m not sure how the dismissal was phrased, but I’d imagine the phrase “this sucks!” played at least a minor part.

Mitsubishi’s new CEO, by the way? Richard Gilligan.

Posted by Stephen Silver at January 7, 2005 05:54 PM
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