I’ve spoken before about “The Show,” the generally awful weekly column in Sports Illustrated by former Letterman writer Bill Scheft, in which Scheft produces 25 or 30 incredibly lame one-liners about the world of sports. If there are one or two good ones in a week, that’s a good week.
Now, inexplicably, the “best” of these mediocre jokes have been combined into a book, called “Best of the Show.” Scheft and his backers give the title the lead-in “Thousands of Jokes (Over a Dozen Laughs)," leading us to think that maybe they’re in on the joke. But that doesn’t answer the question of why the hell anyone would buy this book.
Posted by Stephen Silver at May 16, 2005 11:39 PM