Ad Critic Quote of the Week
"Whatever you may think of its arguments, this spot is quite a departure for the ONDCP. Finally, an admission that using pot isn't necessarily calamitous. It's possible we're seeing this about-face only because previous scare-tactic ads were recently proved to increase drug use. But either way, I applaud the new, more truthful strategy... Recent PSAs have suggested that drug use leads to: 1) Shooting your friend in the head, 2) running over a little girl on her bike, and 3) helping the terrorists."
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Seth Stevenson, in Slate, praising "Pete's Couch," the first honest anti-drug commercial in history. Or at least, the first since "I learned it from watching you!"
Posted by Stephen Silver at September 26, 2006 10:58 AM