John Mellancamp is "all fired up" about the release of his new album, which comes out next Tuesday. But what's the first single called again? I can't seem to place the name...
The piece says Johnny Cougar is "still philosophically averse to the idea" of using his music to sell cars. But not philosophically averse enough, apparently, to keep the commercial from running 500 damn times during every football game.
But for those wishing that this ad campaign eventually will run its course, a cautionary tale: A previous Chevy campaign used variations of Bob Seger's "Like a Rock" for a good seven years. But it still wasn't enough to get Seger to drive a Chevy...
Posted by Stephen Silver at January 19, 2007 09:39 AMI've forgotten, and perhaps you can remind me ... I heard something about this being *their* country?
Posted by: LilB at January 19, 2007 03:04 PM