You've probably heard that ABC is planning to adapt the Geico "So Easy a Caveman Could Do It" commercials into a sitcom pilot. "Cavemen," Variety reports, "will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta."
Now, I know I may be alone on this, but I like the cavemen. The ads are a pitch-perfect parody of American racial identity politics and assimilation, and each one they've come up with is funnier than the last. But that said- will the joke work as a sitcom? I tend to think no.
Posted by Stephen Silver at March 2, 2007 05:07 PM