July 17, 2007

Not So Tasty

I turned on WIP yesterday afternoon, looking to hear some Phillies talk, before the station goes into all-Eagles, all-the-time mode in about two weeks. And Howard Eskin said he was broadcasting from the "Tastykakes Studio." Where's that, I wondered? A remote at some bar or bakery? A one-time broadcast from the Tastykakes factory?

Oh no. Starting yesterday, the actual WIP studio, in Bala Cynwyd, will henceforth be known as "Tastykake Studios.

Now, I preface: I love Tastykakes, they're great. A true Philadelphia institution. But as the name of the studio for a hard-hitting sports talk radio station? Not so much. I'm not so certain it's consistent with the image that WIP wishes to project. Could you imagine a football team's stadium being called "Tastykakes Field"? Not quite as bad as the Pink Taco Stadium proposal, but not quite great either.

Now, if it were the Yuengling Studios, that I could get behind...

Posted by Stephen Silver at July 17, 2007 05:04 PM

Nobody bakes a cake as tasty.

Posted by: LilB at July 18, 2007 01:46 PM
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