December 21, 2007

Ad Critic Quote of the Day

Flash Warner. with Festivus thoughts on Beyonce's "Upgrade" ad:

Every time I see Beyonce Knowles gyrating, foot shuffling, and fierce walking through your spots (which is every 3 minutes), I beg the nearest person to choke me out.

This Upgrade commercial is the most baffling and preposterous ad of all time. I don't know if it's Beyonce's bizarre Axl Rose-like foot shuffle and scallywag, her horrendous speaking ability or the way she rolls over to reveal a gold "UPGRADE" chain in her mouth that was no doubt purchased from a bubble gum machine outside Wal-Mart. The whole spot is truly astonishing in its hideousness. I'm almost inclined to believe it was funded by the cable industry to put you out of business. If so, is Beyonce in on the joke? Likely not; she's too busy 1-click ordering boomerangs off

"Lemme lemme lemme upgradejya-gradejya." Upgrade, indeed. The only thing you're upgrading me to is suicide watch, DirecTV. 2 enthusiastic thumbs down.

It really is starting to be a problem, for those of us who watch football for 12 hours every Sunday, that we have to see the SAME DAMN COMMERCIALS, again and again.

Posted by Stephen Silver at December 21, 2007 03:29 PM
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