February 04, 2008

The Commercials

My favorite, without a doubt, was this Amp Energy spot in which a biker dude attaches one end of jumper cables to his engine, the other to his nipples as clamps, and then dances to Salt 'n' Pepa's "Push It."

The "do not attempt" is my favorite part.

The best of the rest:

- I for one loved the internal Fox ad with a montage of coaches holding scoresheets ahead of their mouths as they call plays, accompanied with fake audio about how they can't wait to watch "House" tonight. Great stuff, though I'm sure the league is perturbed that they made light of Spygate. Fox's ad people were on their game ll night; we were also treated to the Fox NFL Robot getting his ass kicked by the Terminator.

- The NFL "Superad," with the great true story of Chester Pitts going from an oboe player bagging groceries to Houston's offensive line.

- Cars.com (the witch doctor one.)

- The balloons of Stewie and Underdog fighting over the coke bottle. Good, but would've been better if Stewie had talked.

- The Etrade baby. Talking babies are usually creepy, but this one won me over.

- I also liked Timberlake's bit for Pepsi, though when I heard he was appearing in a commercial with an "ex-Saturday Night Live co-star," it got my hopes up that we'd see a "Barry Gibb Talk Show" commercial.

- The "What is Love" thing for Pepsi, which acknowledged its "Night at the Roxbury" roots with a Chris Kattan cameo at the end.

The Worst:

All the Salesgenie.com ads. Creepy, unfunny, and who knows what the hell Salesgenie is? I hope placing the ads made them go bankrupt.

- The Audi/"Godfather" bit. The people behind this one seem to using the "Meet the Spartans" standard of humor, which assumes that just because a bit recalls a famous movie, it's automatically funny. The same thing goes for this year's Clydesdales ad, the umpteenth "Rocky" parody. Not to mention the Richard Simmons ad- is it really still funny in 2008 to make fun of Richard Simmons?

- The Carville-Frist thing was only mildly amusing, but it could be worse: Frist could be running for president now, and maybe even winning.

- The Bud Light cavemen. Aren't we all sick of cavemen by now? But at least the ones in the Geico ads can talk.

See them all here.

Posted by Stephen Silver at February 4, 2008 05:43 PM
Comments

dude, fox has been running that "play sheet over mouth" ad for two weeks.

selig's fault?

Posted by: darren at February 5, 2008 09:42 AM

i got screened? all i said was fox has been running that ad with the sheet over the coaches mouth for two weeks and figured you may rip bud selig for it. nothing that bad...

Posted by: darren at February 5, 2008 09:45 AM

Ok, I felt a little damaged by the spark nipples as the dude in question played "Donkey Lips" in a show I watched all the time as a kid, Salute Your Shorts. Oy.

Posted by: Marti at February 6, 2008 01:55 PM
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