February 26, 2008

Today on E-Gear

- It's one of those products that sounds more like an April Fool's joke than something real: There's a new mp3 player- that's also a taser. It's being marketed to women, in fashionable colors, so ladies, if the next time you go jogging you'd like to have access to both hot tunes and a 50,000-volt shock device, this product may be right for you. The price tag is $349.95; for about half that you can buy an iPod, which holds more music, but won't tase anyone, bro.

- With the format war over, Sony has introduced its first two new post-war Blu-ray Disc players, which sort of makes it sound like they were produced in 1950. It's one of about 50,000 new products announced by Sony in the last two days, leading to a priceless rant from Wired.com blogger Rob Beschizza, channeling every journalist who ever got too many press releases on the same day:

Sony Dumps Ton of New Stuff On Internet, Says "Here, Cover This."
Do you like product name alphabettorrhea? Sony sure does, having put out so many new gadgets today that the International Alphanumeric Character Fund has had to announce an immediate moratorium on new product announcements.

Take the ICF-C1iPMK2. This is a clock radio. Why does a clock radio need a name like that?

It goes on and on. As of today, you may now hanker for an NWZ A276, A720 or A820 (and even an A820K!), an MDR NC40, AS40EX or AS100W, an SRS ZX-71, an MDR-EX700LP, an HTCT100, an HT-SS2300 or DWG700, an NHS-130C (which has nothing to do with free health care in England), a PFR-V1, an STR-DG920, and an BDP-S350 (or, for the lavish, an S550). Oh, and you can get a PX-LX300USB. How could I have missed it? Ah, and some pretty new Vaio Graphic Splashes. And cameras.

Done? No. The B600 and P620 are sufficiently different to warrant a entire sentence dedicated to describing the differences between these two completely discrete product releases.

I've spent an hour reading these press releases, and nothing, not one thing, seems worthy of individual attention: where's the innovation, the flair, the love? It's like a commercial cleaning supplies catalog, but with integrated circuits and buttons you can press.

My boss is at that line show currently; he at least gets to experience these limitless announcements while in Vegas.

Posted by Stephen Silver at February 26, 2008 04:33 PM
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