August 12, 2008

Ad Critic Quote of the Day

Seth Stevenson vs. Greyhound:

The slogan on Greyhound's most recent ad campaign: "There's a reason you've never heard of 'bus rage.' " A clever line, extolling the alleged laid-back nature of bus travel. Two problems. 1) I myself have experienced "bus rage"—every single time I've ridden a bus. 2) The ads went up just in time for the occurrence of what must be the absolute worst case of bus rage in history—an incident in Canada in which a Greyhound passenger beheaded his seatmate with a knife and then began "hacking off pieces of the victim's body and eating them." If you hadn't heard of bus rage before, you have now!
If Seth were an ad exec, he could do what Pete did on "Mad Men" and try to get Greyhound's account, since his father had been killed in a similar bus-rage incident.

Posted by Stephen Silver at August 12, 2008 05:05 PM
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