News Item: Facebook Users Name Ten Favorite Commercials
Posted by Stephen Silver at November 13, 2008 04:23 PMHere's the thing: Jingles are a valid, and often extremely effective, method of advertising. But they only work for top-of-mind sort of products and if the jingle actually gets you to remember some kind of relevant information.
SBZ has clearly failed here, but don't forget the many others that have succeeded.
Posted by: StephanieInCA at November 20, 2008 02:07 PM