February 11, 2009

Against Multi-Page Web Articles

I agree with Kevin Drum- they must go. Does anyone like them? Why must I click through five times to read a 500-word Sid Hartman column?

Posted by Stephen Silver at February 11, 2009 04:05 PM
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Advertising. More pages=more ad impressions. After all, look at Deadspin now vs. 2 years ago.

Of course, the numbers show that viewership plummets after the first page of an article, so this backlash is not surprising.

Posted by: Jeremy at February 11, 2009 10:44 PM
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