March 02, 2009

Um, Huh?

News Item: Daily News to Become "Labeled Edition" of Inquirer

The explanation:

The Daily News will soon be printed as an edition of the Philadelphia Inquirer, though the two papers will maintain separate news staffs and still compete for stories, officials of Philadelphia Media Holdings, which owns both papers announced yesterday.

Philadelphia Media Holdings CEO Brian Tierney said the change will save money on wire services by allowing the publications to act as a single subscriber, and will be helpful in selling advertising.

“Instead of telling advertisers we have 330,000 circulation (at the Inquirer) plus the Daily News, it will help to say we have 440,000 daily circulation,” Tierney said.

Sure it is. My guess: a year from now, the Daily News will be a section of the Inquirer.

Posted by Stephen Silver at March 2, 2009 11:35 PM

It involves being able to consolidate assets and such and is posturing to give the ownership better positioning during the bankruptcy proceeding.

Posted by: LilB at March 3, 2009 10:40 AM
Post a comment

Remember personal info?