July 10, 2009

The end of 10-Day Newspaper Lead-Times

Why are newspapers done? Because they come out a day too late. It's all the news today that we already knew yesterday.

That's bad enough- but what about those papers that come out more than a week after the editorial deadline? Like one part of the Tennessean:

The Tennessean published an interview with Steve McNair in some editions of a special weekly section. The interview, promoting the opening of his new restaurant last month in Nashville, was printed and packaged before the quarterback's death last Saturday.

The paper could not find a way to halt the "A.M." edition, distributed on Wednesdays, that carried a front-page profile of McNair.

Oops.

Posted by Stephen Silver at July 10, 2009 04:03 PM
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