October 25, 2010

Against "Miller Lite Man Up"

I know these aren't new, but anyone else a little creeped out about these Miller Lite "Man Up" ads? In each one, a male customer orders a non-Miller light beer, at which point the attractive female bartender insults his masculinity.

What's the angle here? Why would Miller insult its own customers? And how is Miller Lite any more manly than any other light beer? And I know I've never had a bartender tell me off based on which beer I ordered.

Whoever came up with these ads must be a man with a humiliation fetish. Totally unheard of in the advertising business, I know.

Posted by Stephen Silver at October 25, 2010 09:42 PM
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