Slate on Stan Kroenke's acquisition of Arsenal:
The club's aura is one of smart, highbrow competence, somewhere on the border of distinguand hipsterish. (If Arsenal were American, it would appeal both to David Brooks and to people who hate David Brooks.) In other words, its glamour is essentially commercial; Arsenal, which redesigned its crest in 2002 in order to sell more shirts, is pure at heart in the same way as an indie band whose songs sound great in Mercedes advertisements.