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/nike-uses-controversial-football-quarterback-colin-kaepernick-in-new-ad-campaign-1027343504-5b919fb146e0fb00502b181e.jpg "Nike Inc.'s Unique Vision Statement and Its 11 Maxims")
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![How to Craft a Brand Manifesto [Guide + Examples]](https://blog.hubspot.com/hubfs/Fiat%20Brand%20Manifesto.jpg "How to Craft a Brand Manifesto [Guide + Examples]")
How to Craft a Brand Manifesto [Guide + Examples]
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![How to Craft a Brand Manifesto [Guide + Examples]](https://blog.hubspot.com/hs-fs/hubfs/Nike%20Brand%20Manifesto.jpg?width=289&name=Nike%20Brand%20Manifesto.jpg "How to Craft a Brand Manifesto [Guide + Examples]")