December 16, 2008

The Wall Street Journal Embraces Strip Clubs

From the last two paragraphs of a Wall Street Journal story about the slow sales of G'n'R's "Chinese Democracy" album:

While "Chinese Democracy" has failed to catch on with radio stations, Mr. Rose's record company is betting on a heavy rotation of another sort to boost sales. Two cuts from the album were included in "StripJoints," a CD compilation packaged with Exotic Dancer magazine that went out to 2,500 sexually oriented clubs.

"It's always nice to present music to people when they're having a good time," said Bob Chiappardi, chief executive of Concrete Marketing, which was hired for the strip-club promotion. "It's all about association."

The album may be striking out in terms of retail, radio play, criitical reception and word of month, but at least it's catching on in one market.

Posted by Stephen Silver at December 16, 2008 04:29 PM

Great marketing strategy!

Posted by: Ohio Strip Clubs at March 24, 2010 05:34 PM
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